A retailer banned from using the Olympics logo believes he has come up with a cunning ploy to sidestep the rules on advertising.
Stephen Holt, 59, wanted to use the Games logo on the window of his Surbiton clothing store Men’s Hire to get behind Team GB medal hopefuls but was turned down by organiser Locog. Locog said they ban all brands and retailers from using the Olympic logo in order to protect official sponsors such as Coca Cola and McDonalds. But instead of giving in the shop owner changed the order of letters and used squares instead of the copyrighted circles, bypassing Games endorsement rules.
Now instead of reading London 2012 Olympics his shop window dressing reads Lodnon 2102 Oimplycs, something he said most customers don’t even notice. Mr Holt said he got the idea from an email he was sent a few years ago which was still legible despite the words being jumbled up.